SHAKE IT UP

series launch campaign


Disney Channel had high hopes for “Shake It Up,” a hot new show combining comedy, music, and dance. The network entrusted my team and I with the entire launch campaign. It was one of unprecedented scope, with 12 on-air spot packages, six behind-the-scenes featurettes, three music videos, seven character countdown spots, nine host wrap segments and a complete graphics package, including the show main title sequence. When the big night finally arrived, “Shake It Up” premiered with the best rating for a Sunday Night premiere in Disney Channel history. I also went on to launch season two with the success of the series premiere.
 

 

•CONCEPT & DESIGN

•MOTION GRAPHICS

•ART DIRECTION

•EXECUTIVE PRODUCER


SERIES PREMEIRE LAUNCH

TEASE PROMO

EPISODIC PROMO 102

PREMIERE CONTINUITY INTERSTITIAL

"TOMORROW" COUNTDOWN

BTS SET TOUR

MEGA MIX 

DANCE SELL

PREMISE SELL

PREMEIRE NIGHT SHOTGUN OPEN

WEEKEND EVENT PROMO

"OUR GENERATION" MUSIC VIDEO

REHEARSAL BTS INTERSTITIAL